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Tempe, Arizona — August 15th, 2012 on Saturday morning, a few hundred people gathered at “A” Mountain trailhead near Arizona State University’s main campus for a hike with Chris Powell, TV Celebrity Transformation Specialist and Vemma Bod•ē Product Endorser.

Co-hosted by MIX 96.9 radio personality Mathew Blades, the turnout for the second annual event was nearly triple last year’s turnout, despite the extremely hot temperatures.

Chris Powell, joined by his wife Heidi, pumped up the crowd before the hike up “A” Mountain. His enthusiasm was contagious as he shared his transformation tips, hinted at the great things in store for viewers of his TV show, and handed out copies of his latest book to three lucky raffle ticket holders. Chris congratulated everyone for showing up so early Saturday morning and being committed to taking the first step toward better health. He went on to discuss the importance of keeping your body hydrated with water and replenishing electrolytes with Bod•ē Thirst.*

Hikers stopped by the Vemma Bod•ē tent to snag a free sample of Bod•ē Thirst before the short but strenuous hike. The hike to the top of “A” Mountain climbs 346 feet in elevation within the first quarter mile. With an excessive heat warning in effect all weekend (with temps upwards of 115ºF!), the hydrating burst of electrolytes in Bod•ē Thirst was particularly necessary and refreshing.*

Chris Powell is admired by millions for being likable, realistic, and hard-core healthy. Hikers at the event snapped photos with Chris and Heidi, got exclusive time to ask questions, enjoyed a fun workout, and even had a chance to win a Bod•ē gift basket filled with Bod•ē gear, a water bottle and products.

*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.


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